4 steps for planning social media crisis

A crisis is an incident that have the potential to change the course of the company forever. Social media has become the new battleground for companies to manage crises, with the various stakeholders tuning into social media for the latest updates. Here are four steps to prepare should a crisis ...

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4 reasons why your Facebook ad is not working

Are you pulling your hair out wondering why your Facebook ads are not working? Don’t worry just yet and check if these are one of the reasons why. Too much text in picture Facebook has a 20% text rule for images. Whether it is a Facebook post or a paid ad, Facebook will automatically analyse ...

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5 secrets to getting the perfect Facebook ad

Social media advertising has revolutionised the approach for advertisers worldwide. With detailed breakdown of demographics and smart advertising tools, you would never have to feel like advertising is a stab in the dark again! Ask questions Humans are curious by nature. Asking the right ...

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How Instagram shutting down bot sites harm influencers

Last month, uber-popular Instagram bot site, Instagress was forced to shut down at the ‘request’ of Instagram. Influencers collectively gasped at the first victim of a perceived crackdown on bot sites by Instagram. The Facebook-owned social media has taken a backseat as such bot sites, which ...

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3 things you must NEVER do on social media

Social media can be a powerful marketing tool to drive businesses. In this day and age, having a Facebook page can be regarded as a more valuable channel than a hotline or website for businesses to reach and engage customers. However, it could also potentially destroy your business if not ...

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4 tricks for every entrepreneur on social media

Through the years, we have figured out how to help young businesses achieve success in social media. Here are four tricks that any entrepreneur should know! Be yourself Being true to yourself and the personality of your own company helps you not just in social media, but in all aspects of ...

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5 social media trends to look out for in 2017 and 2018

Social media usage reached a record high in 2016 with more than one third of the world’s population on at least one social networking site. Get ahead of the curve by preparing your business for these upcoming trends! Expiring Content Snapchat’s simple concept of expiring content grew ...

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