Three components of social media that shape public opinion

Social media is far more than just posting, posting and posting. Although content creation is important for any businesses, these three components below are far likelier to shape public perception online.

Online reviews sites

The internet is like a giant community library, and people in this community are able to share their experiences with each other. Online review services are provided across all industries and is key in shaping public opinion. There are sites to review anything from hotels, restaurants, to gadgets or even your employers. Each person’s opinion is now more valuable than ever before in changing perception on social media.

It is crucial for brands to have a proper procedure in place to leverage user reviews. To get the most out of this platform, a team or person has to be equipped with the right knowledge and skills to handle each review, much like how customer service teams handled phone enquiries a decade ago. Managing this well can turn any situation into creating a positive impression of your brand.


Incorporating an online sales channel for your brand could increase total sales significant. A popular trend recently is the emergence of sales aggregators that allow multiple vendors to sell their products in a shared online marketplace.

There is a shift in consumers’ expectations to online shopping, and finding where your target audience shops online can help get your product to them in quicker sales. Many of these websites like Amazon also have customer reviews, and that feedback channel also impacts the success of your brand on that particular platform.

Discussion forums

Social media groups are discussion hubs that gather like-minded people into groups and is one of the oldest forms of social media. It allows people discuss ideas and products, ask for advice on certain products.

A good way for brands to use discussion forums is to listen and use it as a gauge of public perception. It will give you insight that you would not otherwise have. If you want to participate in the discussion, the best way to promote your business is by sharing content relevant to a discussion, and participating in as many discussions as possible (but in a neutral and fair way).

About Stratgeist

Stratgeist is the predominant expert in enhancing social media performance for businesses. With more than a decade of experience in cutting edge social media technologies, Stratgeist helps businesses analyse the social media climate and tailor the strategy to get optimal results.


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