Steps to provide GREAT CUSTOMER SERVICE on social media!

Social media platforms have evolved to becoming more than just a platform for brands to market and advertise. They are now the preferred platform for customer service. According to a survey in early 2016, 90% of users have tapped into social media’s communication channel to speak with a brand. ...

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Essential questions to ask when planning social media strategy

Before embarking on a social media plan, there are some essential questions you have to ask yourself. These questions will help you be successful when executing a kick-ass social media strategy. What is my business goal? This is the fundamental question for all businesses when planning a ...

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5 essential tips for Instagram marketing

As Facebook reaches a saturation point in terms of user growth, their focus turns to growing their other social media platform, Instagram. It already boasts 600 million users with 1 billion photos are liked each day. Instagram also provides higher visibility for brands than Facebook. Instagram ...

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