Social media lessons to learn from Fantasy Desserts

If you have been living in Singapore and been on social media, you would have seen the debacle featuring dessert shop Fantasy Desserts in Orchard Gateway and a customer who left a 2-star review. If you’ve missed it, you can read about it here, here, here and here. This incident is a reminder of ...

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4 Chinese social media sites you should know about

As the biggest economy in the world, China is a market that most companies want to tap into. From a social media perspective, China is a completely different market to every other country, with strict social media restrictions (Facebook & Twitter are banned there!) and specific Chinese ...

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Why you should think of mobile first when advertising on Facebook

Smartphone and tablet social media usage has surpassed desktop usage since 2014, and advertisers have to adjust their strategy accordingly. Here are a few tips on how to think mobile first when advertising on Facebook. Better click-through-rate and cost-per-click Mobile ads provide better bang ...

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4 ways to harness the power of Like, Comment & Share

Receiving likes, comments and shares are the ultimate validation for social media. Collectively regarded as social media engagement, these metrics are the prize for social media managers. We provide 4 simple ways that will help to harness its power. Give away something of real value Giveaways ...

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4 Things Not To Do For Community Management

Community management is the foundation of making your social media presence a success. Sure, quality content helps get you high views and engagement, but demonstrating consistent community management will create a long-lasting relationship and have a long-term impact on your brand awareness, ...

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4 Must-dos of Social Media Community Management

Community management is the foundation of making your social media presence a success. Sure, quality content helps get you high views and engagement, but demonstrating consistent community management will create a long-lasting relationship and have a long-term impact on your brand awareness, ...

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4 differences between content and advertising on social media

Social media can be a useful tool for marketing brands and the brand’s product/ service. To get the numbers to be able to receive your sales message, brands must first entice social media users to track the brand’s social media updates. Hence, there is a delicate balance between creating ...

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4 ways social media has changed the way we do business forever

Thirty years ago, it was essential for companies to be listed on yellow pages as that was the way people searched for businesses. With the world wide web, company websites became the next go-to place for information. Once social media became a mainstream phenomenon, it was the progressive next ...

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Successful social media case studies

Creating a successful social media platform can be daunting. In this era of digital media, there is so much clutter and noise and it is not easy to stand out. We look at a few case studies of successful social media activations and hopefully find a few important insights that will help when ...

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Here’s 5 things you need to know about 15 August…

Congratulations on signing up for Social Media & Photography 101 by Stratgeist. Right now, you have embarked on a learning journey that will take you and your business to the next level with Social Media. We are delighted to be a part of that journey with you. Before we embark on the ...

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