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CONSULTANCY VS AGENCY: WHAT’S THE DIFFERENCE?
With over 3.2 billion people on social media and up to 90% penetration in developed cities like Singapore, it is inevitable that every viable business sees the need for adopting it. But knowing that you need something, and knowing what to do that something, are two vastly different concepts. Our goal is to enable brand owners to take this digital journey with poise and confidence. The digital space can be a confusing quagmire of platforms, buzz words and gurus, chasing after fleeting trends and redundant vanity metrics. We want you to set the trends, not chase them. We want you to derive meaningful metrics that turn into dollars, not colourful presentation slides.
While an Agency relies on your guidance and assists in execution based on specific orders given, our Consultancy takes it one step back to help in crafting the direction first. Without the right direction, sporadic execution (no matter how excellent) is futile. Think of a gun being fired without a skilled shooter to aim it. The more it fires, the more widespread damage it potentially creates. But in the hands of a trained sniper, it only needs to cough once, and the intended target is hit. Understanding the zeitgeist and digital eco-system that we live in today is the foundation to harnessing it for your business.
IN-HOUSE DIGITAL TEAM
As the focus swings towards digitally-fronted marketing strategies and campaigns, an experienced and professional team of marketers within your organization can make a world of difference. However, the reality is that a large majority of companies are not positioned to grow a dedicated digital marketing team due to headcount and cost issues. Also, if your core business is not related to media production and digital marketing, the barrier to creating an inhouse team of this scale becomes insurmountable. Stratgeist is positioned to fill that need. With experienced marketing strategists, skilled content producers, ad specialists and communications professionals, we supply all the parts that make up the whole of a highly functioning digital team with international and industry-niche experience.CONTENT IS KING
“Marketing is telling the world you are a rock star. Content Marketing is showing the world that you are one.” – Robert Rose
With over 500 hours of video content being added to Youtube every minute, it is tougher than ever to stand out from the crowd. Today, the ability to create content (videos, pictures, graphics, vlogs, blogs, you name it) is sitting right in the palm of our hands. The battle for attention has never been more vicious and cutthroat.
What you need is an experienced team of professionals who understand your brand, objectives and needs to produce tailored content to meet your need. Gone are the days of banking on one-size-fits-all TV Commercials on terrestrial television channels. Today you need to tell stories, appeal to audiences, touch emotions AND sell a product and service at the same time. Starting to realise how difficult that is? That’s where Stratgeist comes in.
