The Professional Fighters League (PFL) is the second-biggest mixed martial arts (MMA) organization in the world, second only to the UFC. Working alongside the content and marketing teams that led the explosive growth from 2018 till today, Stratgeist delivered high-impact adrenaline-pumping content at a previously unheard-of volume, dominating digital platforms and newsfeeds worldwide. With a turnkey flywheel of quality content pouring into the system to build and entertain the fanbase of MMA diehards around the world, the PFL has shot to dominance rapidly. The epic story continues into the next season as the PFL eyes global expansion into territories outside of North America and Europe.

FIBA Intercontinental Cup’s first-ever venture into Asia took place this year for its 33rd edition of the event. In the 10-week campaign leading up to a week-long event, Stratgeist’s strategy worked directly with FIBA’s biggest international stars to capture the attention of the fans in Singapore and the region online. Each pre-event video was precisely crafted to give basketball fans in Singapore all the right reasons to catch the world-class basketball action live at Singapore Sports Hub.

As the appointed social media agency for HSBC Singapore Rugby Sevens in 2023, Stratgeist had the privilege of amplifying the first return of the event in Singapore since the pandemic. Riding on the boisterous popularity of this event, we stoked the excitement by running a “country vs country” theme to get fans out in full-force at the 60,000-seater National Stadium to support their teams. Over a weekend, Rugby 7’s ignited the Little Red Dot with non-stop high-speed action that everyone could participate in, online and in person.

The Edmonton Elks’ battle for relevance and domination in the Canadian Football League (CFL) is a legendary story of going from zero to hero, and back to zero. Representing Edmonton, Alberta, the Elks have won the second-most Grey Cup Championships in the history of the CFL but their popularity had waned with a year-on-year losing streak. As their social media and performance marketing agency, Stratgeist worked on a strategy to raise morale, deliver hope and inspire fans to support their team through another tough season. The efforts paid off with the Elks becoming the fastest-growing team in the league on social media, with skyrocketing reach, engagement and frequency translating back into season ticket sales and ardent home-grown fans coming to support home games in droves.